PRESS INFORMATION

FOR IMMEDIATE RELEASE

Alpha Wire International Partners with Anixter
To Deliver an Enhanced Product Network
To European Customers

ELIZABETH, NJ...Alpha Wire announces a business partnership with Anixter designed to speed the delivery of its products throughout Europe. Customers will now be able to order any of Alpha Wire's entire range of wire, cable and tubing products directly from their local Anixter sales office.

Alpha Wire's twelve extensive product lines will be available for same day dispatch throughout Anixter's European distribution network, comprising 17 warehouses in 15 countries. This will create a dramatic improvement in delivery time where previously Alpha Wire orders were shipped to European customers from our Elizabeth facility. The partnership will ensure that orders are instead dispatched to European customers from the nearest Anixter warehouse - bringing locality and greater speed to Alpha Wire's European operation.

The ability to inventory client-specific orders at any of Anixter's European locations will enable Alpha Wire to tailor its service to match individual requirements. Alpha Wire customers will now be ensured a localized, reliable service from their nearest Anixter location. Customers can order their choice of Alpha Wire product, from the XTRA•GUARD® High Performance Electronic Cables and Flexible Cables and FIT® Preferred Heat Shrink products, to the Alpha Wire INDUSTRIAL SERIES Cable Systems for Automotive and Industrial Factory Automation applications.

Alpha Wire caters to every need, supplying communication and control, coaxial, local area network and electrical cables, instrumentation and thermocouple cables and wire management products. Resulting from its partnership with Anixter, Alpha Wire's European customers can order from the industry's broadest range of wire, cable and tubing products -in any length from as little as 30m and enjoy a greater flexibility of service.

"At Anixter, we have vast experience in dealing with electronics manufacturers and fully appreciate the production pressures and demands they face," said Alex Calder, Anixter's European VP Marketing - Wire & Cable. "We are confident that we can extend Alpha Wire's international reach, combining prime locality and market knowledge to deliver world-class levels of service at all times. We are excited to enter into partnership with the world's leading manufacturer of wire, cable and tubing products for electronics and electrical applications," Calder added. "The combination of Alpha Wire's product with Anixter's logistical supply network will redefine Alpha's European distribution while offering our own customers the full choice of Alpha Wire products."

As an international company, Alpha Wire is continually looking to optimize the service it offers to customers. Utilizing Anixter's European spread of sales offices, warehouses and service locations to administer the distribution of its entire product range, Alpha Wire now has the capacity to provide a swifter, more personalized service regardless of customer location.

"Speed-to-market and product accessibility are critical for our customers and for Alpha Wire's ability to maintain market leadership," said Harry Quinn, Sales and Marketing Manager of Alpha Wire International. "We are confident that our partnership with Anixter will greatly improve the accessibility of our products within Europe. Not only can we guarantee customers a much faster service, but can manage their personal inventories in real-time using Anixter's logistics excellence."

He added: "This partnership confirms our commitment to working with industry leaders and to maintaining the principles that keep us successful; offering the very best in customer service, innovation, and adaptability."

About Alpha Wire:

Alpha Wire Company, an operating unit of the Belden Electronic Division, has been supplying its customers with a comprehensive range of essential products for over seven decades. With more than 10,000 products listed in the company's Master Catalogue, and available worldwide through more than 1,500 distributor locations, Alpha delivers the industry's widest range and largest inventory of wire, cable and tubing products.

For more information please visit Alpha's web site at: www.alphawire.com. The company's newly released Master Catalogue is available through the web site, from any Anixter location or by calling +44 (0) 800 288 8809.

About Anixter:

Anixter International is the world's leading distributor of products that connect businesses to today's digital networks. The company adds value to the distribution process by providing its customers access to the largest technical sales force in the industry, more than 871000 products and $700 million in inventory, 106 warehouses with more than 5 million square feet of space, and locations in 175 cities in 41 countries.

For further information on Alpha Wire please contact:
Harry Quinn
General Manager
Alpha Wire International
Sunbury International Business Centre Brooklands Close
Windmill Road
Sunbury-on-Thames Middlesex
TW167DX
England
Tamsin English
PR Executive
Vertical Marketing
Millstream House 39a East Street
Wimborne
Dorset
BH21 1DX
England
tel: +44 (0) 800 288 8809
fax: +44 (0) 1932 772433
tel:+44 (0) 1202 842250
fax: +44 (0) 1202 841894
e-mail: europe@alphawire.com
website: www.alphawire.com
e-mail: tamsin@vertical-marketing.com
website: www.vertical-marketing.com

For Anixter product management information please contact:

Mike Coli
Product Marketing Manager Electronic Cables/ICS
Anixter Nederland
Rivium 1 e Straat 73
Postbus 555
2900 AN Capelle a/d Yssel
The Netherlands

Ceyda Basut
Anixter International Ltd
Anixter House
1 York Road
Uxbridge
Middlesex
UB81RN
England
tel:+31 (0) 10 28 85 900
fax: +31 (0) 10 44 72 455
tel:+44 (0) 1895 818181
fax: +44 (0) 1895 818192
e-mail: mike.coli@anixter.com
website: www.anixter.net
e-mail: ceyda.basut@anixter.com
website: www.anixter.net
 
Email: info@alphawire.com
Toll Free: 1-800-52 ALPHA | Telephone: 908-925-8000 | Fax: 908-925-6923
Europe/UK Telephone: +44 (0) 800 288 8809 | Europe/UK Fax: +44 (0) 1932 772433

Alpha Wire Company

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