PRESS INFORMATION

FOR IMMEDIATE RELEASE

ALPHA WIRE'S STRENGTHENS ITS COMMITMENT
TO DISTRIBUTORS - UNVEILS FULL SERVICE, ONLINE
DISTRIBUTOR BUSINESS CENTER

Alpha Wire is making it easier for large and small distributors to service their customers, with the introduction of the company's online, fully interactive DISTRIBUTOR BUSINESS CENTER.

As the name implies, the DISTRIBUTOR BUSINESS CENTER is a "distributors only," secure B2C site that offers essential e-business tools. All Alpha Wire distributors, regardless of company size or turnover, can now directly access product availability and customer-specific pricing using any standard browser, and without the need for expensive EDI software, back-end integration and ongoing IT support.

With this major capital investment in the DISTRIBUTOR BUSINESS CENTER, Alpha Wire demonstrates a continuing commitment to its distributor partners. The addition of this web-based, interactive e-commerce system simplifies and improves transactions between Alpha Wire and its entire distributor network; and ultimately helps end users get products faster. Distributors have less paperwork, can monitor Alpha's inventory in real-time and access updated costs. The Center offers a faster online option, with all the standard business processes that were once handled via traditional methods.

The password-protected DISTRIBUTOR BUSINESS CENTER is designed to be a transparent online ordering/tracking system. Distributor users can search Alpha's entire catalog for specific part numbers, select the quantities needed, place an order via an easy to navigate shopping cart, then track that order from the moment it leaves Alpha Wire to delivery, via PO, order number, or by a date range. For those working on long-term projects, previous orders can be copied and sent to the shopping cart for quick reordering.

Most importantly, through the secure login, users can access their specific pricing structure, including current discounts, volume discounts and special offers. In addition, the ability to print an immediate invoice helps guarantee accurate pricing and billing.

"Providing an uncompromising level of service to our distributors is what we're known for," explained Allan Marconi, Vice President, Sales and Marketing of Alpha Wire. "In these tight economic times, many companies are abandoning their distributors in an effort to improve margins. We've taken the opposite approach, in the firm belief that our future growth rests with the success of our distributor partners, large and small. We continue to make every effort to support them: to make doing business with Alpha Wire easier, faster and more profitable for them. In turn, Alpha Wire will ultimately increase its share of the market by offering more products, faster delivery and better service to the high technology end-user community."

Although the DISTRIBUTOR BUSINESS CENTER is a separate, secure part of www.alphawire.com, those using the Center still have access to the entire Alpha Wire site - including technical resources, product specifications, full cross referencing and competitor parts search, and more.

" Rather than adding another "me-too" site to the Web, we're being proactive, leading the way with a complete e-business solution," emphasized Sandra Jaouen, Marketing/E-Business Manager. "The Center saves distributors time and uses innovative online technologies to reinforce Alpha's commitment to sell products through our distributor channel partners - enhancing their ability to compete more effectively in the marketplace."

ALPHA WIRE FAST FACTS

Alpha Wire Company, a division of Belden Wire & Cable Company, has been supplying its national and international customers with a comprehensive range of essential products for over seven decades. With more than 10,000 products listed in the company's Master Catalog, and available worldwide through more than 1,500 distributor locations, Alpha Wire delivers the industry's widest range and largest inventory of wire, cable and tubing products.

Alpha Wire's advanced XTRA•GUARD® series of High Performance Electronic Cables and Flexible Cables, together with the Alpha Wire INDUSTRIAL SERIES and the company's expanded FIT® Preferred Heat Shrink Products line, continue to set the industry standard for high quality and reliability. Alpha Wire delivers a new generation of products and a new level of customer service aimed at today's high technology end user.

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