Press Release

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Termination of the Dearborn Marine and Manhattan Electrical Cable Brand Names
The Alpha Wire portfolio requires regular maintenance to ensure our products continue to offer the most updated features and benefits, in addition to the highest quality. As you are aware, there are many reasons which cause a product to require a change or to reach an end-of-life status. These reasons include when products mature and are replaced by new technology, changing industry standards, lack of demand from the market, significant changes in the product itself, or the technology has come to a point where it is no longer cost effective.

In an effort to streamline our product offering, I am pleased to announce the following changes to Alpha Wire’s product portfolio, effective January 5, 2015:

1. The Dearborn™ Marine brand name will cease to be used, with all items currently in this family being discontinued.
2. The Manhattan™ Electrical Cable brand name is also coming to an end. Most of the items in the Manhattan product family will move to a new product family called Alpha Essentials with the slow- and non-moving items being discontinued. All items in the Security & Data and Thermocouple product lines will be discontinued.

We make every effort to provide an appropriate part number cross wherever possible, but in some cases products must be eliminated without a cross to a new part number. In these types of situations, it is our goal to either continue providing this product to you as a special order or to provide ample notice to existing customers in order to avoid any disruptions in the supply chain.

Should you have any questions, please feel free to contact your Alpha Wire representative or channel partner.

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