Press Release

alpha essentials hrz
Alpha Wire Introduces Alpha Essentials Product Family

Alpha Essentials product family includes products for your everyday cable needs with new industry-leading minimum order quantities


Elizabeth, NJ, January 7, 2015 – Alpha Wire has re-categorized its products to include a new product family named Alpha Essentials.  Alpha Essentials™ replaces the previous “Communication, Control, and Industrial Cable” and “Manhattan Electrical Cable” product families while preserving the majority of those products.  Product crosses are provided for items that were discontinued and special orders may occur.  In addition to the product line changes, minimums have decreased for certain product lines.

 “We wanted to make sure our product lines made sense and were well-organized for our customers based on their application needs,” stated Justin Dubow, Senior Product Manager at Alpha Wire.  “Alpha Essentials provides customers with industry-standard cables at Alpha’s industry-leading minimum order quantities. As a result of this new product family, the highest minimum order quantity on any standard Alpha Wire product will now be 1000 ft, with most items having only a 100 ft minimum order quantity.”

All items under the Dearborn Marine, Manhattan Thermocouple, and Manhattan Security & Data product families will be discontinued as standard products and made only available via special order. In addition, the Manhattan Electrical Cable and Dearborn Marine brands will no longer be utilized.

For additional information, contact Alpha Wire at 800-52-ALPHA (522-5742) in North America, +44 (0) 1 932 772 422 in Europe, and 21-61498201 in Asia.  Also, please visit our website to download data sheets, access search filters, and request free samples of our Alpha Essentials cable products.  www.alphawire.com


About Alpha Wire
For over 90 years, Alpha Wire has designed and manufactured industry-leading wire, cable, and tubing products for factory automation, packaging, automotive, alternative energy, and other technically advanced applications. Beyond giving our customers the cables they trust for quality and reliable high performance, we give them the committed service they deserve. We help customers find the best possible solutions to production and manufacturing challenges with small put-ups, logistical excellence, and broad inventory for dependable, same-day shipment.


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